Why Instagram Tweaked the Call-to-Action Bar on Sponsored Posts

Rather than defaulting to blue, the CTA bar will appear in colors that complement the content

The evolution of the call-to-action bar on Instagram sponsored posts
Instagram

Instagram Monday introduced a small change to its call-to-action bar.

Rather than defaulting to blue, the CTA bar will appear in colors that complement the content in sponsored posts.

Instagram said in an email to Social Pro Daily explaining the change, “We wanted to strip the noise from surfaces where content should be the focus, so the new CTA color will be automatically generated based on a primary color within the ad. This will allow the media to stand out and will contribute to a more natural overall feed experience, with color coming directly from the content.

The evolution of the CTA bar is pictured above, and below, respectively, are what had been the current version and the version that launched Monday: