Instagram Is Testing Business Profiles

Instagram’s answer to Facebook pages, business profiles, are being tested with a small group of users and have been spotted in the wild.

Instagram’s answer to Facebook pages, business profiles, are being tested with a small group of users and have been spotted in the wild.

Instagram confirmed the test to TechCrunch, which shared the screenshots to the right and below from Later Blog.

A spokesperson for the Facebook-owned photo- and video-sharing network told TechCrunch, “We are testing new business tools coming to Instagram in a few months,” but offered no specific details on a launch date or further information.

Features on Instagram business profiles that differ from traditional Instagram profiles include a contact call-to-action button, access to maps and directions, the ability for users to email the businesses and the ability for the business owner to specify what type of business the profile represents.

Readers: What are your initial impressions of the business profiles being tested by Instagram?

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