Instagram to Brands: Are You Ready for the Summer?

Activity in 2016 surged during the season’s major holidays—Memorial Day, Father’s Day, Independence Day and Labor Day

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As the readings on thermometers begin to rise, Instagram is reminding advertisers to begin heating up their summer campaign plans.

The Facebook-owned photo- and video-sharing network said in a blog post that 18- to 24-year-old users are the most active when it comes to engaging with posts that include hashtags related to summer, and women make up 66 percent of those users.

Instagram said the top countries for summer-related hashtags are:

  1. Brazil
  2. Australia
  3. U.S.
  4. Italy
  5. Germany
  6. U.K.

And the top summer hashtags worldwide are:

  1. #summer
  2. #summertime
  3. #beach
  4. #sun
  5. #summervibes
  6. #summer2017
  7. #hot
  8. #fun
  9. #summerdays

During the summer of 2016, the top topics of conversation among U.S. Instagram users were:

  1. Loved ones (25 percent)
  2. Recreational activities (23 percent)
  3. Health and beauty (15 percent)
  4. Travel (10 percent)

Activity surged during the season’s major holidays—Memorial Day, Father’s Day, Independence Day and Labor Day—and conversation about summer content tended to peak at 1 p.m. PT.

Finally, Instagram shared examples of summer campaigns from Corona, Dairy Queen, Qantas and Sidway Swimwear:

Adding in a splash of adventure. #ThisIsLiving

A post shared by Corona (@corona) on


Image courtesy of SerrNovik/iStock.