Instagram Partners With 41 Tech Companies to Improve Advertising Experience

And looks to add around 60 more

Instagram today unveiled 41 marketing-tech partners that will help it grow its burgeoning advertising business. These first few dozen companies are just the first wave in a larger plan to partner with at least 100 vendors who will focus on improving ad campaign management, interaction with users and content marketing capabilities.

"[They] help solve a wide variety of business challenges—whether it's driving more installs for a new mobile gaming app, or driving in-store foot-traffic during the holidays," according to an Instagram blog post.

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