Instagram Partner Program Adds Media Buying Specialty

Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing.

Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing.

SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other countries.

Instagram announced in an Instagram for Business blog post that it now has more than 50 members in its Instagram Partner Program.

SocialCode co-founder and CEO Laura O’Shaughnessy said in the blog post:

We’re delighted to be designated by Facebook as both a technology and media partner for Instagram.

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