Instagram Was a Shoe-In for M.Gemi’s Launch
Luxury women’s shoe startup M.Gemi turned to Instagram for its public launch starting in mid-March, and the company continues to connect with users of the Facebook-owned photo- and video-sharing network.
Luxury women’s shoe startup M.Gemi turned to Instagram for its public launch starting in mid-March, and the company continues to connect with users of the Facebook-owned photo- and video-sharing network.
M.Gemi shared the first images of its shoes in mid-March, and every Sunday evening, it shares the first preview of its new limited-edition designs for the week via its Instagram account.
The direct-to-consumer retailer said in a post on the Instagram for Business blog that its goals were to build direct relationships with potential customers and to present its goods “in an immediate and visual way.”
M.Gemi
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