Instagram Is Becoming a Fitspiration Destination

Instagram users are inspiring each other to be healthy, while also fostering a body positive movement.

Let 2015 be known as the year Instagram rose to the forefront of social media as an “engagement engine.” Sure, it’s largely due to the power of visual media and the talent of social media creatives. However, Instagram’s high engagement could also be attributed to the ability of users to connect with and develop communities of like interest.

Case in point: the thriving fitness communities on Instagram, which include yoga, running, functional training, and bodybuilding, among others.

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