Instagram introduces Direct for private photo and video sharing

Instagram has announced Instagram Direct, introducing new functionality to the photo and video sharing service, which now allows users to send photos and video messages directly to their friends. These ‘Direct’ posts are shared to users’ in-app inboxes, with separation based on whether or not the user is a known contact.

To share a post using Instagram Direct, users can simply tap on the capture button, edit a photo or video as normal and then switch to “Direct” instead of “Followers” (the original public setting) as they’re adding captions and tags.

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