Instagram Hits 12 Million Users, Finds Success in China

App is downloaded once per second worldwide

Business is booming for social photo sharing app Instagram—especially in Asia.

During a talk at TechCrunch Disrupt Beijing yesterday, Instagram co-founder Kevin Systrom said that the company now has 12 million users, which is especially impressive considering the fact that the app is only available for iOS devices (an Android version is currently in the works).

Meanwhile, Instagram’s efforts to appeal to an international market—the app was translated into 10 different languages shortly after its launch, including two simplified versions of Chinese—have more than paid off. According to Systrom, the app is downloaded once per second worldwide, and even more frequently during the weekends. More than 100,000 weekly downloads of the app come from China.

“The amount of interest people have [in Asia] is huge,” Systrom said. “Japan is our second largest market.”

Systrom also told TechCrunch that Instagram has been in contact with Chinese companies, like microblogging service Sina Weibo, in an effort to further the app’s appeal to a market that has little access to social networks like Twitter and Facebook.