It's been almost 12 months since the global launch of Instagram's ads API, and the system appears to be gaining significant revenue steam for the app's parent, Facebook. Instagram is revealing today that it now has more than half a million advertisers, up dramatically from 200,000 in February.
The huge growth is not all about the API, though, per Jim Squires, director of market operations at Instagram, who pointed to the business tools his team started rolling out in May in various countries.
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