Instagram Unveils 'Cinema' Video Sharing Feature

Instagram has added a video sharing feature to its app called Cinema. iOS and Android users can now use the app to create 15 second videos with 13 different filters. Instagram founder Kevin Systrom revealed the news in a press conference held in Menlo Park, CA today. “This is the same Instagram we all know and love, but it moves,” said Systrom at the event.

The app lets you shoot and string together clips of video as you would on Vine.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in