A quick Instagram search brings up more than 240,800 photos with the hashtag #Friendsgiving and another 54,000 pics posted with #Friendsday, two made-up celebrations milllennials have largely backed over the past few years with celebrations involving potluck-style meals and DIY crafts.
Sparkling juice brand Izze and The Integer Group hope to capitalize on that buzz with a new holiday campaign that plays out across Instagram, Amazon and Pinterest as well as its own website. The brand has built an extensive Instagram hack that uses a series of questions to help people find the perfect recipe for their own Friendsgiving or celebration, creating a total of 650 pictures.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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