Instagram Users Can Now Follow Hashtags The Same Way They Follow Accounts

Relevant content will appear in their feeds and Stories bars

Follow that hashtag! Instagram users can now do just that.

The Facebook-owned photo- and video-sharing network announced in a blog post that hashtags can now be followed much in the same way people currently follow other accounts.

Users can search for topics that interest them or tap hashtags that are already included in posts to bring up relevant hashtags and related accounts in their search results. To follow a hashtag, they can open the hashtag page and tap the follow button, after which top posts containing that hashtag will begin appearing in their feed and their Stories bars.

On the topic of privacy, Instagram wrote, “To give you more ways to find hashtags you might like, you can check out the hashtags other people follow in their profiles.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in