The dust has settled after back-to-back-to-back-to-back Fashion Weeks in New York, London, Milan and Paris, and Instagram was the star of the runway.
Some 143 million Instagram users across the globe generated approximately 709 million Fashion Week-related interactions (likes, comments, Stories and posts), nearly triple the total from Fall Fashion Month 2017 in February.
According to Facebook IQ, the research arm of Instagram parent Facebook, the most buzzed-about Fashion Week shows, by city, were:
New York:
London:
Milan:
Paris:
Instagram didn’t just boost the profiles of fashion brands, as Facebook IQ also listed the five models who gained the largest percentage of followers on the photo- and video-sharing network:
Facebook IQ also shared the following tips for marketers in the fashion industry in an email to Adweek:
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