Instagram beefed up its Explore tab with a new events video channel for content from concerts, sporting events and the like.
The events video channel is U.S.-only at launch, and it aims to provide users with personalized content based on accounts they follow on Instagram.
The Facebook-owned photo- and video-sharing network said in a blog post:
Starting today, you can experience events as they happen around the world with a new video channel on Explore.
This channel collects the best videos from concerts, sporting events and more so you can feel like you’re in the front row. Like the rest of Explore, this new channel is personalized for you and highlights events you might like.
These updates to Explore are currently only available in the U.S. We’re working to bring this experience to the rest of the world soon.
Readers: What are your thoughts on the new events video channel in Instagram’s Explore tab?