Instagram Gets Lucky with Addition of Eva Chen

Instagram tapped former Lucky editor in chief Eva Chen to fill the newly created post of head of fashion partnerships, Mashable reported.

Instagram tapped former Lucky editor in chief Eva Chen to fill the newly created post of head of fashion partnerships, Mashable reported.

Mashable pointed out that Chen already has more than 392,000 followers on Instagram, and she used the Facebook-owned photo- and video-sharing network to announce her departure from Lucky 11 weeks ago.

Prior to Lucky, Chen worked with Teen Vogue and Elle, Mashable reported.

Chen also used Instagram to announce her new title, posting:

Beyond excited to announce that I’ll be joining the brilliant team at Instagram as head of fashion partnerships! (Today being #worldemojiday is the best coincidence, yes!)

And she told Mashable:

Whenever I see friends at brunch or for a dinner, I’m providing unofficial tutorials on best practices and how to make their feeds more interesting.

It’s a new position and a natural next move for me. I’ll be working closely with stylists, designers, up-and-comers with fun activations and finding new ways to tell fashion stories.

This is not an editorial role, but having an editorial eye and ability to curate will be an important one. It’s a partnerships role, but it’s not unlike my role as an editor.

Readers: What do you think of Instagram’s choice?

EvaChenInstagram

Images courtesy of Chen’s Twitter account and Instagram account, respectively.