Is Instagram Direct a Threat to Snapchat? (Infographic)
With all of the other available messaging application options, is Instagram Direct really viable? Yes, according to GlobalWebIndex.
With all of the other available messaging application options, is Instagram Direct really viable? Yes, according to GlobalWebIndex.
GWI said in an email to SocialTimes that rather than viewing Facebook Messenger and WhatsApp as rivals, Snapchat is actually the biggest direct threat to Instagram Direct, writing:
Although Instagram Direct has been around since December 2013, it’s only a recent upgrade that has brought the service’s in-app chat feature into the spotlight.
Instagram’s active users are already keen on instant messaging apps. More than one-half are actively using Facebook Messenger, and 47 percent are WhatsApp users.
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