Instagram debuts advertising, marketing tools

Instagram’s clout as a marketing channel just got a little bigger. Instagram announced recently that there will be a trio of tools for advertisers and marketers: account insights, ad insights and ad staging.

Instagram announced these new tools on its blog:

The new tools will help brands monitor their posts and campaigns by providing information on reach, impressions, and engagement. For example, an advertiser will now have access to a real-time campaign summary and data showing how their target audience is responding to each of their sponsored photos.