There have been rumblings for weeks about an Instagram feature aimed at using keywords to block trolls, and that feature is now here for all users, not just celebrities and public figures.
Instagram co-founder and CEO Kevin Systrom announced in a blog post that the Facebook-owned photo- and video-sharing network introduced a custom keyword filter, allowing users to ensure that comments containing a default list of words they select will automatically be hidden.
Instagram also said in an email to SocialTimes that it made a change to the way comments are displayed: “More personalized, relevant comments” will appear first in the comments previews on posts, ahead of the two most recent comments. That feature is rolling out to all users Monday.
Systrom said in his blog post:
The first feature we’re introducing is a keyword moderation tool that anyone can use. Now, when you tap the gear icon on your profile, you’ll find a new comments tool. This feature lets you list words you consider offensive or inappropriate. Comments with these words will be hidden from your posts. You can choose your own list of words or use default words we’ve provided. This is in addition to the tools we’ve already developed such as swiping to delete comments, reporting inappropriate comments and blocking accounts.
We know tools aren’t the only solution for this complex problem, but together, we can work toward keeping Instagram a safe place for self-expression. My commitment to you is that we will keep building features that safeguard the community and maintain what makes Instagram a positive and creative place for everyone.
Readers: What are your initial thoughts on Instagram’s new custom keyword filter for comments?
Troll-free zone image courtesy of Shutterstock.