Brands on Instagram Can Now Run Click-to-Messenger Ads

More than 2 billion messages are exchanged between users and businesses each month

The click-to-Messenger ads Facebook introduced last November are now available for Instagram.

The social network pointed out in a Facebook Business blog post that Messenger now boasts more than 1.2 billion monthly users and messaging is being used by more than 20 million active pages each month.

Facebook added that Messenger Platform now supports more than 100,000 monthly active bots, and more than 2 billion messages are exchanged between users and businesses each month.

The new Instagram ad placement for click-to-Messenger ads began rolling out to businesses Wednesday and should be available to all businesses “within the next few months,” Facebook said, adding that more information is available in its developer docs and Ads Help Center.

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