Are Instagram Campaigns Worth $1 Million A Month?

After a successful test run of sponsored posts and breaking 200 users, some advertisers are saying that Instagram campaigns carry a heavy price tag.

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Social media used to be the domain of small businesses marketing on a small budget. But as social matures, all of the networks are turning to advertising business models — and the ad space isn’t cheap.

Indeed, according to Ad Age, an Instagram campaign can cost close to $1 million.

One executive briefed on the ad product said a month-long buy could end up costing $500,000, while another quoted pricing just south of $1 million for that period of time.

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