Instagram announces 90M monthly active users, other usage milestones

Instagram today announced that the photo sharing service has 90 million monthly active users and sees 40 million photos uploaded per day.

Instagram had reported 80 million registered users five months ago, and in November, a job listing mentioned that the service had more than 100 million registered users, but the company had never reported monthly active users figures. This latest announcement refutes speculation that Instagram might have lost users after a proposed policy change.

Last month the New York Post reported that Instagram had lost about a quarter of its daily active users, citing data that was not representative of the service’s entire user base and blaming the terms of service controversy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in