Instagram Primes Advertisers for Rio 2016
According to a study by market research firm GfK, 80 percent of Instagram users plan to follow the 2016 Summer Olympic Games from Rio de Janeiro, with more than one-half planning to do so every day.
According to a study by market research firm GfK, 80 percent of Instagram users plan to follow the 2016 Summer Olympic Games from Rio de Janeiro, with more than one-half planning to do so every day.
This presents opportunities for advertisers, as an Instagram for Business blog post also pointed out that 52 percent of Instagram users use mobile devices while watching sports on television, and two-thirds will likely seek Olympics-related news, stories and content on Instagram and Facebook.
GfK
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