Just as they are in the U.S., Instagram ads in the U.K. will be tagged as sponsored, and the aim is to have them blend in with content from non-brands in users’ feeds.
Instagram global head of business and brand development James Quarles told The Next Web:
We want ads on Instagram to be as engaging and high-quality as the experience of flipping through a favorite magazine.
There was no word on when the Facebook-owned photo- and video-sharing service would debut ads in Canada and Australia, which were also mentioned in June’s announcement.
Readers: What have your experiences with Instagram ads been like?
Screenshot courtesy of The Next Web.