Instagram is making moves to take its platform beyond its mobile applications. Today, the photo sharing application has made it easier to share photos and videos with web embedding. Users can now go to their Instagram web feeds to obtain a sharing embed code. It will usable for any site with HTML supported site.
Photos and video embeds provide the same features available on the Instagram webfeed, allowing users to like and comment. All embedded content will also appear with the uploader’s Instagram username and clicking the Instagram logo will bring people to their page on Instagram.com.
Web embedding has been a highly requested feature for the service since the company stopped supporting Twitter embeds to protect its brand. With the introduction of video last month, the update makes perfect sense. In comparison, Vine has already had embedding tools in place since its launch at the beginning of the year. The ability to embed video makes it easier to share photos and videos on the web helps provide ubiquity to the Instagram brand.
With this move, Instagram seems to be taking steps to establishing itself as a real-time sharing platform. Similar to Twitter, sharing on the Instagram platform can be enticing for journalists and reporters for sharing video on location. With over 130 million active users, bringing Instagram content outside of the native apps can only spell for more widespread recognition.