Instagram Tops 150M Monthly Active Users, Eyes Advertising ‘Within The Next Year’
Facebook-owned photo-sharing network Instagram now boasts more than 150 million monthly active users, and if Director of Business Operations Emily White gets her way, Instagram will soon be able to boast about generating advertising revenue, as well.
Facebook-owned photo-sharing network Instagram now boasts more than 150 million monthly active users, and if Director of Business Operations Emily White gets her way, Instagram will soon be able to boast about generating advertising revenue, as well.
White spoke with The Wall Street Journal about Instagram’s challenge of monetizing its product without simultaneously alienating its users, saying that she expects Instagram to be ready to sell ads within the next year.
She told the Journal that when she first moved over to Instagram from her previous role as director of mobile partnerships for parent company Facebook, Instagram had no clear business outline, and she remedied that, along with Co-Founder and CEO Kevin Systrom, in a determined fashion:
For the first two weeks, I locked him into a conference room and I said, “This is all about getting the mission on paper.”
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