Inside the iPhone App Gold Rush
NEW YORK If you’ve been to a concert over the past five months or so, you’ve probably seen fans holding up iPhones in a new-media twist on the time-honored tradition of holding up lighters to call for an encore.
Lighter company Zippo came out last October with a branded iPhone application that features a simple lighter on the screen. Since its introduction, the Virtual Zippo Lighter has been downloaded 3 million times, making it the most popular brand application on the iPhone platform.
Zippo
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