Inside Facebook, NFO (News Feed Optimization) is the new SEO

Everybody with a website knows that Google owns two of their most important marketing channels: organic search (SEO) and paid search (SEM). In fact, entire cottage industries have developed around them:

  • SEO (Search Engine Optimization) – gaming Google (and the other search engines) into thinking you’re authoritative on a given topic and deserve to be listed highly in its search results.
  • SEM (Search Engine Marketing) – paying Google (and the others) to put you next to sites that it thinks are authoritative on a given topic.
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