With well over 250 million people around the world and 70 million Americans active on Facebook every month, big brands are beginning to market on Facebook. But how effective are they?
We set out to find and evaluate the best and most innovative Facebook marketing efforts over the last twelve months across a variety of industries, and recently launched of our most comprehensive review of the state of the industry to date: Inside Facebook’s Best & Worst Facebook Marketing 2009 Report.
Today, along with our Paris-based partners at Sociabliz, we’re excited to announce that this report is now available fully translated into French. “Le Meilleur et le Pire du Marketing sur Facebook” is now available from Inside Facebook France. The price is 99 €, or USD $149 for the English version.
We’ve spent hours reviewing hundreds of campaigns and speaking with dozens of brands, agencies, and service providers. Inside, you’ll find our detailed analysis of what worked and what didn’t – as well as best practices and our expert suggestions for improvement. Each review also details the key metrics achieved.
Each of the twelve brands we selected are innovators in their respective spaces. While their efforts weren’t always perfect, they are certainly instructive for online marketers, who should use our report as a benchmark for future Facebook Pages, Facebook application sponsorships, or custom Facebook applications.
- Barack Obama
- Ben & Jerry’s (Application Publisher: Causes)
- BMW (Application Publisher: Graffiti)
- Burger King
- Coca Cola
- New York Times
- Papa John’s Pizza
- St. Martin’s Press (Application Publisher: Living Social)
- Travel Channel (Application Developer: Context Optional)
- U2 (Application Publisher: iLike)
While the majority of this report focuses on brands that have leveraged Pages/public profiles, applications, and virtual gifts on Facebook to drive their advertising campaigns, Facebook Connect is important emerging part of the Facebook ecosystem that should not be left out of the picture.
Inside, we also review four early Facebook Connect implementations that illustrate how brands can make the most of Connect:
- Xbox Live
For those interested in learning more, click the purchase link above. As always, please make suggestions if you’d like to see more attention paid to any topic – or to nominate campaigns for future editions of the report.
English table of contents: