InMobi Will Advertise Your Game… If You Give Them A Percentage Of Profits

The largest independent mobile ad network specializing in the international arena, InMobi, is announcing its World Developer Fund 2011 for developers.

The largest independent mobile ad network specializing in the international arena, InMobi, is announcing its World Developer Fund 2011 for developers. More after the jump.

As part of the partnership, developers will have a chance to partner with InMobi and earn extra money based on the traffic they get. The following is a detailed breakdown of the kind of revenue share InMobi is willing to offer:

  • 66% revshare for those with 100k-500k monthly uniques
  • 72% revshare for those with 500k-2M monthly uniques
  • 78% revshare for those with 2M+ monthly uniques.

InMobi has served over 100 Billion mobile ad impressions reaching millions around the globe to date. InMobi reaches 194 million consumers on 6 continents, specifically and is available in 125 countries around the world. InMobi’s ad inventory is comprised of 2,000 advertisers serving ads across 10,000+ publishers. InMobi currently has partnerships with mobile gaming networks such as PapayaMobile to help monetize their publishers through their ad platform.

Last year InMobi did a $2M fund and gave 100% of revenue to developers until fund was depleted. This year they are doing an unlimited fund with no ceiling but not 100% payouts depending on number of users.

For example, you have a really popular game with 2M monthly unique users (meaning you have over 2 million downloads), and you make $20,000 in a month, you get to keep 78% of that. Normally ad networks do a 60/40 split (developer keeping 60), so a developer would keep $12,000 but in this case they get to keep ~$15,600.

The other big thing is that since InMobi is global, you can monetize your international audience. If your app is popular in Europe, Asia, Japan you can make a lot of money since the advertising rates there are high. A lot of other mobile ad networks lack the international inventory that InMobi possesses.

To learn more check out www.inmobi.com