As part of the partnership, developers will have a chance to partner with InMobi and earn extra money based on the traffic they get. The following is a detailed breakdown of the kind of revenue share InMobi is willing to offer:
- 66% revshare for those with 100k-500k monthly uniques
- 72% revshare for those with 500k-2M monthly uniques
- 78% revshare for those with 2M+ monthly uniques.
InMobi has served over 100 Billion mobile ad impressions reaching millions around the globe to date. InMobi reaches 194 million consumers on 6 continents, specifically and is available in 125 countries around the world. InMobi’s ad inventory is comprised of 2,000 advertisers serving ads across 10,000+ publishers. InMobi currently has partnerships with mobile gaming networks such as PapayaMobile to help monetize their publishers through their ad platform.
Last year InMobi did a $2M fund and gave 100% of revenue to developers until fund was depleted. This year they are doing an unlimited fund with no ceiling but not 100% payouts depending on number of users.
For example, you have a really popular game with 2M monthly unique users (meaning you have over 2 million downloads), and you make $20,000 in a month, you get to keep 78% of that. Normally ad networks do a 60/40 split (developer keeping 60), so a developer would keep $12,000 but in this case they get to keep ~$15,600.
The other big thing is that since InMobi is global, you can monetize your international audience. If your app is popular in Europe, Asia, Japan you can make a lot of money since the advertising rates there are high. A lot of other mobile ad networks lack the international inventory that InMobi possesses.
To learn more check out www.inmobi.com