InMobi and Rubicon Project have teamed up to build a new mobile advertising exchange that lets marketers buy and sell native ads across mobile sites and apps.
The new InMobi Exchange is billed as a hub where advertisers can buy customized mobile ads that fit within specific news and gaming sites and apps. Per the companies, the exchange will reach 759 million active users and 30,000 apps.
This network includes Tango and NBC and ABC mobile properties.
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