INFOGRAPHIC: Younger U.K. Facebook Users Have More Trust When It Comes To Data

Facebook was seen as the source of personal data that reveal the most about a person, with 26 percent of respondents to a survey of more than 2,000 U.K. consumers citing the social network.

Facebook was seen as the source of personal data that reveal the most about a person, with 26 percent of respondents to a survey of more than 2,000 U.K. consumers citing the social network.

Following Facebook on the survey, conducted by YouGov and commissioned by Informatica, were:

  • Bank statements, 24 percent
  • Search-engine history, 14 percent
  • Credit-card statements, 11 percent
  • Twitter profiles, 1 percent

The survey also found that five times as many 18- to 34-year-olds would use their Facebook credentials to log into a website without being offered incentives to do so (10 percent versus 2 percent), and more than three times would do so if provided a discount or offer (20 percent versus 6 percent).

Informatica

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