Yahoo shared the following advice for marketers looking to walk the red carpet:
Engage fans before, during and after: Fans are scoping out the nominations, messaging friends about favorite performances and winners and checking out red-carpet fashions:
- Nearly two-thirds of fans go online before the show to discover the nominations.
- 55 percent of Hollywood fans message friends while the show is going on via an application.
- 44 percent use mobile to watch videos during an awards show.
- Post show: Nearly three-quarters of respondents scout photo galleries and watch videos of key moments from the shows.
In-the-know, connected and fashionable: Not just ways to describe Hollywood idols, entertainment fans used these words to describe brands that advertise within awards show content, and 60 percent have a favorable view of these online ads, as well.
Beyond the silver screen: Online is the preferred source for entertainment content, with one in three fans consuming red-carpet content online weekly. Additionally, three in five awards show fans are open to online advertising on any device.