This shopping season, Salesforce is using its live social tracker to better understand how, and how often, brands lead the Black Friday and Cyber Monday conversation online.
The tool can be used to see which brands people are talking about most on Facebook, Twitter and LinkedIn as well as the terms mentioned most often and the most-used tags. It also shows which campaign strategies are resonating with consumers and how Black Friday buzz varies in different regions of the United States.
Campaign hashtags for REI and Kohl's were getting the most mentions in the first week. However, when it comes to overall volume of brand mentions, Xbox was winning, followed by Amazon.com and REI. Walmart, ebay and Target round out the top six.
Check out the infographic below: