Infographic Explores Word Of Mouth Marketing -- Online And Off
A new infographic from WOMMA and Column Five Media takes a look at just how important and effective word of mouth marketing is, online and off.
Word of mouth marketing is one of the most effective kinds of marketing when it comes to influencing purchase decisions. A new infographic from WOMMA and Column Five Media takes a look at just how important and effective word of mouth marketing is, online and off.
Did you know that in America every day there are 3.3 billion brand mentions in 2.4 billion brand-related conversations? Or that the typical American mentions specific brand names an average of 60 times per week in conversations both online and offline?
9 in 10 of these conversations occur offline, but online word of mouth marketing is on the rise thanks to the popularity of social sites like Facebook and Twitter.
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