INFOGRAPHIC: Visa Wins Sponsorship Engagement Gold Medal At 2014 Winter Olympic Games
Russia may have topped the medal count for the 2014 Winter Olympic Games, held on its home soil, in Sochi, but when it comes to official Olympic sponsors, Visa took top honors, according to a study by social marketing platform Engagor.
Russia may have topped the medal count for the 2014 Winter Olympic Games, held on its home soil, in Sochi, but when it comes to official Olympic sponsors, Visa took top honors, according to a study by social marketing platform Engagor.
Findings by Engagor — which monitored Olympics-related social buzz from Feb. 7 through 24 for sponsors including Visa, Omega, Samsung, McDonald’s, Coca-Cola, GE, Panasonic, Dow Chemical, Procter & Gamble, and Atos — included:
- Visa was tops with more than 78,000 brand mentions, followed by Omega (77,355), and Samsung (72,536).
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