The top 20 brands on Facebook boasted an average of 15,216,862 likes at the end of December and averaged 46 posts for the month, unchanged from November, according to the most recent statistics from social media analytics platform Socialbakers.
Socialbakers also found that:
- Retail remained the top industry in terms of Facebook likes, at 216,959,969.
- Walmart remained the top brand on the social network in terms of likes, with 32,264,604.
- Disney continued its reign as top media brand, with 12,421,387 likes.
- Air Extreme Heating and Cooling unseated Purina Veterinary Exchange as the leader in Facebook post engagement rate, at 43.35 percent.
- For the third consecutive month, Verizon Wireless was No. 1 on Socialbakers’ Socially Devoted list, with a score of 1,269.