During the past 12 months, 30 percent of consumers have made purchases based on engagement with social networks, according to custom Facebook application creator ShortStack, which created an infographic to help marketers prepare for the holiday shopping season.
Other findings by ShortStack included:
- 59 percent of consumers said exclusive discounts for members of Facebook or other social networks would entice them to complete purchases on those social networks during this holiday season.
- 58 percent said rewards or loyalty points would influence them to do so.
- 56 percent said the same for daily deals.
- And 52 percent mentioned access to exclusive products.