INFOGRAPHIC: Don’t Forget User-Generated Content
Brands on Facebook and other social networks often devote considerable resources to creating content, and social marketing platform Offerpop reminded those brands to focus on one of their most powerful resources -- their fans and consumers.
Brands on Facebook and other social networks often devote considerable resources to creating content, and social marketing platform Offerpop reminded those brands to focus on one of their most powerful resources — their fans and consumers.
Offerpop created the infographic below, offering tips on how brands can capitalize on user-generated content, and adding:
Today’s consumers are constantly creating, sharing, and consuming photos, videos, and text. This social content is not only popular, it’s influential. More and more, consumers turn to social content when making buying decisions.
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