Social Pro Daily

INFOGRAPHIC: Facebook’s Role In Super Bowl Ads

Facebook tied with Twitter for the most of the 14 mentions of social networks in ads during Super Bowl XLVIII, at five apiece, according to social marketing software company Offerpop.

DavidCohen
By David Cohen

OfferpopSuperBowlInfographicTeaser650Facebook tied with Twitter for the most of the 14 mentions of social networks in ads during Super Bowl XLVIII, at five apiece, according to social marketing software company Offerpop.

Offerpop also found that:

  • The top three trending advertisers on Facebook were GoldieBlox, Maserati, and Chrysler (featuring Bob Dylan).
  • Hashtags were included in more than one-half of the commercials during the big game.

Readers: Did any of Offerpop’s findings surprise you?

OfferpopSuperBowlInfographic

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DavidCohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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