Offerpop shared the infographic below to help marketers prepare for the prime moments of the holiday shopping season, and the Facebook-related statistics included:
- 16.3 percent of Black Friday shoppers looked for promotions and deals on Facebook.
- The top 500 online retailers saw a spike of 240 percent in Facebook referrals on Cyber Monday.
- 86 percent of retailers planned to use Facebook in holiday promotions.
Readers: Are you ready for the holiday shopping season?
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