INFOGRAPHIC: Marketers Eye Social, Particularly Facebook, for 2014 Holiday Season
It’s never too early for retailers and other brands on Facebook to begin preparing for the holiday shopping season, and digital marketing software provider Offerpop, a Facebook Preferred Marketing Developer, gift-wrapped an infographic with some relevant information to help fuel those preparations.
It’s never too early for retailers and other brands on Facebook to begin preparing for the holiday shopping season, and digital marketing software provider Offerpop, a Facebook Preferred Marketing Developer, gift-wrapped an infographic with some relevant information to help fuel those preparations.
According to Offerpop:
- Total holiday spending is expected to rise 8 percent in 2014, to $650 billion.
- 62 percent of marketers surveyed said their primary goal for social marketing during the holiday season was driving sales and extending brand reach.
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