INFOGRAPHIC: Men Are Cheap (When It Comes To Facebook Ads, Anyway)
Digital marketing firms Resolution Media and Kenshoo analyzed nearly 65 billion Facebook ad impressions and 20 million Facebook ad clicks during a 12-month period to come to this conclusion: Men are cheap.
Digital marketing firms Resolution Media and Kenshoo analyzed nearly 65 billion Facebook ad impressions and 20 million Facebook ad clicks during a 12-month period to come to this conclusion: Men are cheap.
Resolution Media and Kenshoo sought to explore gender differences in ad campaigns on the social network in order to offer guidance to advertisers. Here are some of the highlights of their findings:
- Women outnumber men on the social network, 58 percent to 42 percent.
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