INFOGRAPHIC: Kontest Looks At Facebook Contests

The fact that contests help drive engagement for Facebook pages can hardly be contested, but did you know how long contests should last, and what time of year is the best for launching them?

The fact that contests help drive engagement for Facebook pages can hardly be contested, but did you know how long contests should last, and what time of year is the best for launching them?

Kontest, a platform for creating contests for the social network, shared its insights in the infographic below, saying, among other things:

  • The most popular types of contests are sweepstakes (45 percent) and quizzes (36 percent).
  • The two optimum durations for contests are 25 days and 60 days.
  • June and November are the best months to launch contests.
  • The average time spent by participants on a Facebook contest app is two minutes and 30 seconds.

Readers: How often do you participate in contests on Facebook pages?