Kontest, a platform for creating contests for the social network, shared its insights in the infographic below, saying, among other things:
- The most popular types of contests are sweepstakes (45 percent) and quizzes (36 percent).
- The two optimum durations for contests are 25 days and 60 days.
- June and November are the best months to launch contests.
- The average time spent by participants on a Facebook contest app is two minutes and 30 seconds.
Readers: How often do you participate in contests on Facebook pages?