INFOGRAPHIC: Kontest Looks At Facebook Contests
The fact that contests help drive engagement for Facebook pages can hardly be contested, but did you know how long contests should last, and what time of year is the best for launching them?
The fact that contests help drive engagement for Facebook pages can hardly be contested, but did you know how long contests should last, and what time of year is the best for launching them?
Kontest, a platform for creating contests for the social network, shared its insights in the infographic below, saying, among other things:
- The most popular types of contests are sweepstakes (45 percent) and quizzes (36 percent).
- The two optimum durations for contests are 25 days and 60 days.
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