INFOGRAPHIC: Early Look At Facebook’s 4Q Ads

With Facebook’s fourth-quarter earnings call set for Wednesday, Jan. 29, digital marketing company Kenshoo provided a look at its analysis of more than 115 billion fourth-quarter ads on the social network, in infographic form.

Kenshoo4QInfographicTeaser650With Facebook’s fourth-quarter earnings call set for Wednesday, Jan. 29, digital marketing company Kenshoo provided a look at its analysis of more than 115 billion fourth-quarter ads on the social network, in infographic form.

Among Kenshoo’s findings:

  • Impressions rose 51 percent compared with the third quarter of 2013.
  • Clicks were up 66 percent.
  • Click-through rates jumped 10 percent.
  • Advertisers’ cost per click rose 21 percent.
  • CPMs (cost per thousand impressions) were up 33 percent.
  • Ad spend more than doubled, rising by 101 percent.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in