Video-distribution and traffic-driving network Jun Group sees a trend by brands shifting their digital goals away from Facebook and YouTube and toward their owned online destinations.
Jun Group said its latest research showed that the share of clicks driving users to brand-owned and brand-operated sites more than doubled from 2012 to 2013, to 57 percent from 28 percent, while clicks driving users to Facebook slipped to 10 percent from 31 percent during the same time period, and those numbers for YouTube were 24 percent and 38 percent, respectively.
Jun
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