Infographic: How Women Want to Interact With Brands Online

Websites and social accounts still trump apps

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women. "Digital consumption, especially of visual content, is happening at such a rapid pace on handheld devices marketers should push mobile optimization to the top of their checklists and not allow it to come as an afterthought," said Influenster president and co-founder Elizabeth Scherle.

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