How seriously should we take social media sentiment when it comes to predicting who the next president of the United States will be?
At first glance, it might seem that millions of mentions across Twitter and Facebook are a mere melding of mass grievances and glee. But according to one data science company, the numbers could help gauge how the nation actually feels about Hillary Clinton and Donald Trump.
A recent analysis by 4C, found that there were three times as many tweets and Facebook posts related to Trump as there were referencing Clinton.
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