Infographic: How to Handle a PR Fail on Social Media
After two Domino's employees defiled their pizza on YouTube in 2009, it took the company three and a half weeks to restore a 22 percent drop in online sentiment, according to social media monitoring service SDL. How did they do it?
Domino’s faced a major crisis in 2009 after two employees defiled their pizza on YouTube, but it only took the company three and a half weeks to restore a 22 percent drop in online sentiment, according to social media monitoring service SDL. How did they do it?
Domino’s president Patrick Doyle put up his own YouTube video, in which he explained that the rogue employees were not only fired, but also faced criminal charges. YouTube commenters responded with the usual sarcasm, but addressing the problem on the same platform where it started helped contain it.
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