A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the difference of an ad impression served and an ad impression viewed.
That distinction is an important one, since it will mean millions of dollars to both brands and ad sellers. Simply put, if marketers no longer have to pay for an amount of advertising that's not viewed, they win in terms of return on investment—and some publishers will, no doubt, lose money.
With mobile viewability moving into the picture, The Mobile Majority created an infographic to help ad-tech-minded folks get their heads around the subject.
While the explainer is decidedly wonk-ish, it's educational. Scroll down to check it out.